BRANDING IDENTITY
What We Do.
Your brand identity is the visual and verbal representation of your brand, which includes its appearance, messaging, tone, and goals. It’s important to establish a strong brand identity to effectively communicate your brand’s story and maintain consistency across various platforms.
Brand Identity
Our team of brand strategists can assist you in creating or enhancing your brand’s identity, including designing a new logo, updating your current identity, or doing a complete rebranding.
Our team can help you create a captivating brand story, visual character, and brand strategy to build your brand identity. Our graphic designers can assist with executing your vision, from business cards to website design. Consistent use of typography, color, imagery, and language is key to a memorable brand, and our brand style guide can help you manage future marketing efforts both online and offline.
Our specialist knowledge includes:
- Visual positioning
- Visual identity system
- Icon & illustration guides
- Brand application
Brand Strategy
A brand strategy is a plan that outlines your brand’s unique elements, purpose, goals, and how you will deliver on them. It provides direction for your marketing efforts and defines how your target audience will perceive and interact with your brand.
Your brand strategy is crucial to how your audience perceives your brand. It’s more than just a logo and font, it’s the essence of your brand. We can help you create guiding principles tailored to your brand’s needs to define your purpose and how you want your audience to perceive your brand.
Our specialist knowledge includes:
- Brand equity audit
- Audience analysis
- Competitive review
- Strategic direction